CASS HOLLAND

From beverage cart girl to full-scale media brand

Equal parts witty entertainer, entrepreneur, and unapologetically sparkly disruptor, Cass built her audience through funny, self-aware content that playfully flips the stereotypes women in hospitality and service industries know too well.

Today, Cass is known for her viral humour, unmistakable aesthetic, and ability to turn everyday interactions into entertainment, growing her brand into original shows, consumer products, and a category all on her own.

In her digital talk show series CartGirl CarPool, Cass brings viewers along for conversations, chaos, cocktails, and unexpected hilarious moments as she cruises the golf course with guests aboard her beverage cart. Cass recently launched her first product line, Hug Repellant, a playful body glitter brand inspired by her signature sparkle. Marketed as helping keep unwanted hugs and attention away while adding an “untouchably luminous glow,” the product blends beauty, humour, and the personality that made her audience fall in love with her in the first place.

TURNING REAL LIFE INTO VIRAL CONTENT: From launching Hug Repellant to creating CartGirl Carpool, how Cass transforms everyday experiences, interactions, and inside jokes into products, entertainment, and community.   Whether she’s filming from the fairway, launching products inspired by real life, or turning everyday interactions into entertainment, Cass Holland is proving that personality, creativity, and a little sparkle can reshape entire industries – one beverage cart ride at a time.